Why the amiable?
Firstly, the word was in my email address. Secondly it stands out from the crowd a bit, a cunning marketing technique. Thirdly, it's my personal ethos.
It's quite a claim but I am usually regarded by pretty much all who work with me as an amiable person. I encompass this as part of my offering just as much as a critical eye on your persona development or testing of email campaigns.
I think in this fast paced world we often lose sight of the most important ingredient, the people. This is both in terms of respecting other people, taking the time and effort to understand them, and ultimately putting them at the centre of our marketing strategy.
Technology and products change but people largely stay fundamentally the same.
I believe that through being amiable it helps to fully take in others motivations and interests, whether a customer or a colleague. People make the difference.