Sam BirkettFeb 15, 20214 min readDo your leads have false or genuine interest?What do I mean by this title? Well, ask most people who work in higher and executive education what motivates them, and makes their job...
Sam BirkettFeb 8, 20214 min readA Tale of Two Programmes – How to market a successful executive education programme now?With executive education under financial pressure due to COVID-19, it’s understandable that teams may be tempted to rush out new products...
Sam BirkettSep 3, 20204 min readAre we always stronger together? A lesson from down the pub.I was reading an article, which is a few years old now, on HBR: Stop wasting money on Team Building by Carlos Valdes-Dapena. An...
Sam BirkettApr 23, 20206 min readIs it time to re-build the 'fourth wall of marketing'?Right, what on earth do I mean by this article title? Those who know me, know I love drama, acting, directing, writing and so on, which...
Sam BirkettMay 2, 20194 min readAs long as it's got digital in the title it's good, right?These days organisations of all sizes are being pounded with the digital transformation spiel. For so many marketers, business advisers...