Some thinking on marketing topics from Amiable Marketing.

Agree disagree, add to the discussion...

Sam Birkett

Do your leads have false or genuine interest?

What do I mean by this title? Well, ask most people who work in higher and executive education what motivates them, and makes their job...

Sam Birkett

A Tale of Two Programmes – How to market a successful executive education programme now?

With executive education under financial pressure due to COVID-19, it’s understandable that teams may be tempted to rush out new products...

Sam Birkett

Are we always stronger together? A lesson from down the pub.

I was reading an article, which is a few years old now, on HBR: Stop wasting money on Team Building by Carlos Valdes-Dapena. An...

Sam Birkett

Is it time to re-build the 'fourth wall of marketing'?

Right, what on earth do I mean by this article title? Those who know me, know I love drama, acting, directing, writing and so on, which...